What do you want?

It should be a question you feel excited about. After all, you’d be living the dream.
So why doesn’t it always feel that way?
Antigua, Guatemala

Where's the Excitement?

What do you want?

Not what’s reasonable. Not what’s rational. Not the version you present for when someone asks at a dinner party.

What do you actually want?

You’re being asked to design your ideal life, where no one tells you what to do, and you’re not obliged by rules and expectations.

But notice what happens when you really sit with that question. Not the answer, but the space right before something surfaces. That sense of tightness, blankness, the impulse to justify and refine before you’ve even paused to genuinely imagine.

For an exercise that should feel exciting and freeing, it’s remarkable how heavy the moment gets.

When you ask a child what they want to be when they grow up,  they’ll say whatever comes to mind — astronaut, dancer, veterinarian, race car driver.

No filter, no SWOT analysis.

That’s what imagination sounds like when it’s still intact, not trained out of you. It’s the same question, same vision of freedom.

So why does it sound so different now?

So the question lingers there. And instead of an answer, something else happens: a series of moments where the dream breaks down. 

It’s not because you don’t want it, but because the structures that process the question and create the answer have been shaped, over the years, to keep you from getting there.

The Answer Isn't Really Yours

Society lauds the idea of making sacrifices in the present for the sake of living the dream in the future.

So I rephrase, “What’s your ideal life?”

That question tends to bring up two types of responses. 

The first is when people don’t actually dream. They edit. They answer within constraints they didn’t even realize they were applying — what’s financially possible, what’s professionally respectable, what doesn’t sound too indulgent, too crazy, or too naive.

Someone will say they want a senior role at a company with good work-life balance, good benefits, some equity would be nice. It’s reasonable, measurable, specific.

It’s also completely drawn within the frame of what they already know.

The reality is that people face real constraints — money, family, life responsibilities — and those constraints prevent them from accessing the real answer.

So let’s peel back the layers and imagine if there are no constraints. If those concerns aren’t barriers, what would you choose?

That’s when something is lifted. Someone who’s been talking in bullet points suddenly says, almost embarrassed: “Actually, I love my job, and I’d work all day if I could.” Or: “What I’d really want is something completely different. I’ve always thought about it but it’s completely ridiculous.”

The judgement — ridiculousness — that’s the tell.  The moment someone feels the need to pair what they want with an apology, you know that’s the real answer. And the narrative that taught them to feel embarrassed about dreams?  That’s the borrowed part.

Then there’s the other version where instead of coming up with the answer, someone responds with what it isn’t.  That may sound like, “Actually, my life is cool right now. I’m just not the type to just sit on a beach and do nothing.

You never brought up the beach.

They did. Because at some point in time, they absorbed a picture of what an ideal life is “supposed” to look like. When they’re preemptively defending against an image no one suggested, they believe they’re giving the “right” answer. 

Whether you’re dreaming small inside known constraints, or you’re defending against a fantasy you never proposed, the underlying narrative is the same: you’re not responding to What do I want? 

You’re answering the question What am I allowed to want?

Most people work from the outside in. They start with what has been validated, what’s known, what other people have achieved, and they try to customize from there.

The real work starts from the inside and flows out. But most people don’t know the inside. They know what they’ve been told to want, and they know what they’re supposed to reject, and between those two things there isn’t much room left for an actual answer.

The same dynamic plays out at the organizational level. High performers — leaders, founders, executives — dream within the limits of their existing definition of success. The constraints aren’t just financial or practical. They’re identity constraints: I’m someone who builds X-type companies, who leads in Y way, who has achieved Z.

Innovation requires imagining outside of the bounds of the “should’s” and “supposed to’s.”

And if you can’t do it for your own life, the chances of doing it for a company are slim.

The Pressure of Action

Some people do get past the first barrier. When they manage to let the guardrails down, ideas begin to surface.

But then something else gets in the way. They’ll respond with “I don’t know,” or simply silence.

Did they just shut down?

Many times, the moment an idea gets close to being real, the pressure steps in.

The story sounds like, “If I say this out loud, I have to do something about it. If I admit this is what I want, I have to immediately close the gap between where I am and where I’d need to be.”

And in that empty space live all the reasons why they haven’t moved: fear of failure, fear of not being ready, fear of not being capable, fear of finding out that the thing they want is further away than what they define as achievable.

Sometimes when you tell people, “We’re just brainstorming, you don’t have to do anything right now,” the pressure releases.  They’re reminded that, “Oh, okay, this is just imaginary. Yeah. We’re just talking. We’re creating.”

But the relief is often fleeting. The moment the ideas start to take shape, the pressure comes right back.

So people skip the dream entirely. They haven’t yet described the life they want, but they’ve already jumped to the future and the possible ending and why it doesn’t work out. The imagination part never happened. Now, they’re living in a failure that hasn’t occurred yet, but the imagery is so vivid that it feels more real than the thing they haven’t allowed themselves to picture.

This is where imagination gets enmeshed with commitment — when two things that should be separate steps are compressed into one.

You’re allowed to think about something without being obligated to do it. You’re allowed to want something without having a plan. But somewhere along the way, thinking became doing, and dreaming became dangerous. You worry that if the dream doesn’t work out, you’ve now failed at something you chose, and that’s worse than never choosing at all.

It takes courage to dream, because you’re creating something no one else has done before. There’s no blueprint. So valid.

But the fact that something doesn’t exist yet doesn’t mean it’s not possible.

People always say “I wish I had that” because they want it to remain a possibility. But they’re scared to think about it seriously enough to make it a reality, because then they’d have to face the reason they’re stuck. And that’s scarier than being stuck itself.

This is also where innovation stalls in organizations.

Creating something new means sitting with the discomfort of believing in something that doesn’t exist yet. The what-ifs are obvious,  because the thing hasn’t been built.

But leaders who can’t separate “what if we tried this” from “what if everything fails” never get past the first question. The fact that something doesn’t exist yet doesn’t mean it can’t work. More likely, it means nobody has thought of it yet, or they’ve thought about it but shut it down before it ever had a chance.

Awareness of the pattern is an advantage.

It Never Had a Chance

Then there are the people who manage to push past the constraints, sit with the discomfort, and actually name the things they want.

And they tear it apart the moment the words leave their mouth.

It sounds like, “Yes I know this is what I want, but it’s so unrealistic.” Or: “What would other people think?” Or just: “That’s stupid.”
You’re supposed to be excited. This is your life. This is your dream — not someone else’s. Someone else gets to create their own. But you’re sitting here putting every idea in a reject pile without giving any of them a chance to breathe.

They’re not evaluating the idea anymore.

They’re evaluating the image of what wanting this thing says about them, how it would look to others, and whether it’s defensible.

They’ve moved from imagining to protecting. And once you’re protecting, the exercise is over. The fun has been drained out of it, and it’s no longer dreaming. It’s damage control.

Sometimes the voices doing the rejecting aren’t even yours. You grew up hearing that certain dreams were ridiculous, that you should be practical, that wanting too much was a character flaw. And at some point those voices stopped sounding like other people and started sounding like you. That was their voice. It’s mine now.

But it’s not. That’s an important difference because as long as you believe it’s all coming from you — your own doubt, your own values, your own “realistic” assessment — you can’t push back against it because you can’t see where you end and the story begins.

It’s not just you. There are other things involved — patterns, narratives, old stories. Acknowledging that isn’t about blame. It’s about accuracy. Because telling yourself “I just don’t want it” when the truth is “I’m afraid to want it” is a different situation entirely. And you can’t work with a situation you’ve mislabeled.

You have to separate the person who dreams from the storylines that were written before you had a say in them. That’s how you get room to actually evaluate what you want on its own terms.

Are you the one deciding, or does it feel like you’re living in someone else’s expectations?

If the question brings up dread, or your ideas fall flat, that’s not a sign you don’t have a dream.

That’s a sign something is standing between you and the truth.

What's Difficult to Sit With

Those are the moments where dreaming is deterred, and beneath all of that is something more subtle, something quieter that’s rarely acknowledged. 

When people talk about what blocks dreaming, they almost always talk about fear — fear of failure, fear of judgment, fear of wanting something you can’t have. And that’s real. But it’s not the whole picture.

Isn’t dreaming supposed to be exciting?

Sometimes the block isn’t that something negative is in the way. It’s that the positive signal isn’t there at all. Excitement, whimsy, the feeling of getting a little crazy with an idea — for a lot of people, that’s unfamiliar territory.

It’s not because they’ve lost the ability to visualize or to feel, but because it was never safe enough to practice.

To get excited about things, to dream big, to be a little wild with possibility — that’s something most people shut down a long time ago. Fun is hard to experience when every moment of your life has been organized around output, performance, and getting it right.

And here’s why that matters for dreaming specifically: “what do you want?” is not an intellectual question, even though most people try to answer it with their intellect. The things that would actually guide you toward an answer are the emotions.  Satisfaction, pride, excitement, a sense of aliveness — those are the real signals.

If your relationship with those signals is that they’re fleeting, uncomfortable, or something to be suspicious of, you have nothing guiding you toward the answer. You likely default to intellect by analyzing “what should make me happy,” “what do people in my position usually want,” “what’s the smart move”  because the emotional channel that can actually guide you toward what you want has been shut down, or was never fully operating in the first place.

Think about it this way: anxiety tends to stay with you. It’s loud, it’s sticky, and it easily becomes a spiral you can’t get out of. You almost never notice that you’re anxious until you’re stuck and overwhelmed.

But pride? Satisfaction? The feeling of having done something you’re genuinely impressed by?

Those disappears just like that. It takes effort to stay with that type of emotional experience, to let it register, to follow it anywhere.

And imagination — the real kind where you allow yourself to dream a life that actually excites you — requires exactly the feelings you have the hardest time holding onto.

That’s why removing the fear isn’t always enough. You can say “We’re just talking, no pressure, you don’t have to do anything,” which sometimes that helps. But even when the pressure lifts, the signals still aren’t there.

That’s because the problem was never only that fear was blocking the door. It’s that excitement, pride, and possibility were never given room to develop in the first place.

You’re not just scared to dream.

You may have never learned how.

You Owe Yourself the Truth

At this point in the conversation, you may say, “Great, I am aware now. But what’s the point of knowing without action?”

I’ll say this: Truth has always been the point.

You don’t have to go for it. You don’t have to chase the dream, quit your job, blow up your life. That’s not what this is about. Either way is your choice — and there’s no judgment in that.

But clarity matters.

There’s a difference between “I’m not ready for this yet” and “I don’t want this.” And there’s a difference between “I’m scared of failing” and “that’s not even what I want.”

The first set is honest. The second is a story being run by fear, whether or not you even know it’s happening.

When you acknowledge that you’re not doing something because of fear, the fear isn’t running you — because you’re making the decision. You’re choosing the fear. The fear hasn’t decided for you. That’s the difference between being in control and being controlled. When you don’t acknowledge it — when the story is I just don’t know or it’s not possible — that’s when the fear is actually in charge, and you don’t even see it.

There’s no rush to make the dream a reality. It’s ok to decide “This is what I want, but I just can’t do it right now.” That’s a real answer, and it’s different from defaulting to I don’t know or I don’t want it.

One gives you something honest to build from down the line. The other keeps you stuck in a story that isn’t even accurate, and there’s a cost to that, because you deserve the truth about your own life.

Truth and clarity are important even when they’re uncomfortable.  Without them, it’s hard to step forward and trust the landing. You’re limiting the places you can reach, the distance you can go.

And even if you choose not to act right now, truth allows the possibility for a different choice in the future. If you ever decide to change your mind, you know where to start. If you never do, that’s ok too. 

But that possibility of change only exists if you were honest in the first place.

Living Your Story

Ultimately, you want to be the one to write your own story, not living in someone else’s.

This isn’t about choosing between dreaming versus not dreaming. The difference is choosing  no with full clarity about the underlying reasons, versus having the choice made for you by a fear you either haven’t named, or decided to ignore.

One is you taking charge of your life.

The other is allowing something else to take the lead while you tell yourself that you’re still fine.

Following the truth is choosing yourself over all the should’s, who’s, and the rest of the world.

You’re not broken. The fact that you struggle with this question doesn’t mean something is wrong with you. It means there are real patterns, with real origins that got between you and your own imagination.

They can be seen, examined, and named. And once they’re named, they can’t run you the same way.

Before you live the dream, you have to pursue the dream. Before you pursue the dream, you need to understand the dream. Without meaning and purpose, the pursuit is movement, not progress. Even if you don’t know exactly what the path looks like, the only way to get there is letting the truth guide you, one step at a time.

So figure out why you’re making the choice. Make sure the reason is actually yours.

And if the truth is that your dream is not yet fully yours, that’s where you start. 


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